Season 3 Episode 6

Graffiti, Grit, and Girl Power with Rebel Nell's Amy Peterson

This week on WildHER Wisdom, Shelley and Mary sit down with the unstoppable Amy Peterson—Co-Founder and CEO of Rebel Nell, a certified social enterprise and women-owned jewelry company that's using creativity to create change.

Recording straight from a janitor's closet at a conference (because rebels always find a way), Amy shares how living next to one of Detroit's largest shelters inspired her to launch Rebel Nell in 2013. Her mission? Employ women with barriers to employment and support them in transitioning from dependence to independence—through meaningful work, financial education, and life wellness.

Before Rebel Nell, Amy was breaking barriers as Associate Counsel for the Detroit Tigers and later as VP of Special Projects and General Counsel at RISE. With degrees in history, law, and business, Amy has been recognized by Ernst & Young and Dbusiness for her impact across Detroit—and she's not stopping anytime soon.

In this empowering convo, Amy opens up about the messy, magical parts of entrepreneurship, why failure is fuel, and how her company turns repurposed graffiti into one-of-a-kind jewelry. From falcon delays at the Detroit Zoo to custom pieces made with materials from Comerica Park, Rebel Nell is where grit meets glam.

You'll also get Amy's No Filter Finale—featuring her power word, her take on hearing "no," and why surfing belongs on your bucket list.

🎧 Tune in and get ready to rebel, reflect, and rise.