Season 3 Episode 11

The Recipe for Resilience with Nikki Thompson Fraizer

Some conversations just feel like sunshine, and this one’s a whole mood. In this episode, Shelley and Mary sit down with Nikki Thompson Frazier, CEO of Sweet Encounter Bakery Café and the creative force behind the nationally shipped Cupcakes in a Jar, an allergy-friendly dessert brand changing how people gift, celebrate, and connect.

A former journalist turned culinary entrepreneur, Nikki built her gluten-free bakery to honor her daughters’ food allergies and, in doing so, created a purpose-driven company with heart, flavor, and nationwide reach. Her story reminds us that sweetness often rises out of challenge.

The conversation is warm, inspiring, and grounded in purpose. Nikki shares how she’s grown her brand, from winning the Clover x Shark Tank Pitch Competition in Las Vegas to appearing on Food Network’s Bakers vs. Fakers, and how every milestone has been guided by her belief that success tastes best when it’s shared.

Beyond the bakery, Nikki’s passion for empowerment shines through. She’s the author of A Life Worth Tasting, a guided journal for living intentionally, and the host of Sweet Life w/ Nikki on YouTube, where she offers joy-filled wisdom for nourishing both body and spirit. Through it all, she reminds us that purpose and pleasure aren’t opposites—they’re ingredients in the same recipe.

💋 WildHER Wisdom Takeaway

The sweetest encounters happen when you blend heart, hustle, and hope. Nikki shows us that you can build an empire, raise a family, and change the world with frosting on your fingers and joy in your soul.